Tours
About Us
About Iceland in Motion Transforming well-crafted journeys into unforgettable Icelandic adventures. At Iceland in Motion, we believe that exploring Iceland should be more than just a sightseeing trip—it should be a profound connection with nature. Inspired by the concept of "poetry in motion," our company was founded on the belief that a passionate, deeply experienced guide is the key to unlocking the true magic of this country. We go above and beyond to ensure every guest enjoys a flawless, personalized experience. Whether we are chasing the aurora borealis under the winter sky or navigating rugged off-road trails into the untouched highlands, we specialize in high-quality, custom private tours and small group adventures designed entirely around you. Meet the Founder: Þorkell Héðinn Haraldsson (Thor) Iceland in Motion was founded by Thor, a renowned landscape photographer, seasoned highland guide, and true Northern Lights specialist. Thor doesn’t just chase the lights; he predicts them. By analyzing complex space weather indicators, solar wind data, and micro-climate cloud models, he pinpoints the exact moments and locations for the most spectacular aurora displays. As the lead administrator and daily forecaster for the Northern Lights Iceland community—guiding over 100,000 members—Thor is one of the most trusted aurora experts in the country. When he isn’t tracking the night sky, Thor is exploring the deep Icelandic highlands in heavy-duty, modified 4x4s—from rugged Land Cruisers to massive F-350s on 40-inch tires. His deep-rooted knowledge of Iceland’s terrain is matched only by his love for local folklore, history, and the ancient sagas, bringing the landscape to life through storytelling. Our Team: Passionate Guides & Professional Storytellers As Iceland in Motion has grown, Thor has carefully assembled a hand-picked team of like-minded guides who share his warmth, expertise, and dedication to world-class customer service. Each guide brings their own unique niche to the journey, but all share a commitment to showing you the very best of our home. Why Travel With Us? Photography-Focused Tours: Our guides are semi-pro and professional landscape photographers. From helping you configure your camera settings for low-light aurora captures to ensuring you go home with incredible photos of your journey, we have you covered. Expert Navigation: We operate top-tier, modified 4x4 vehicles built to handle Iceland’s most demanding environments safely and comfortably. Safety First, Always: Every guide holds a Commercial Driving License and maintains up-to-date CPR and First Aid certifications. Custom & Private Itineraries: No rigid bus schedules. We specialize in private excursions, self-drive aurora guidance, and tailored adventures that move at your pace. Iceland in Motion is a fully licensed and certified tour operator by the Icelandic Tourist Board, proudly operating under the registered name úlfhéðinn slf.
